Published on : 16 July 20204 min reading time
Chocolate is one of the world’s most popular delicacies. Easter, Christmas or birthdays, all occasions are good to enjoy chocolate. However, for maximum taste pleasure, it is important to choose your chocolate carefully. And to do this, it is essential to know how to recognize a good artisan chocolate maker.
Why choose an artisanal chocolate maker?
An artisanal shop is the best place to find quality chocolate. Indeed, to be an artisan chocolate maker, you need, above all, a great love for chocolate. And the first step in this profession is to select the basic products. The raw materials are carefully selected, especially the cocoa beans, for an exceptional handmade chocolate. Moreover, unlike industrial production, profitability is not the primary objective of artisanal producers. For the craftsmen, whether they have a more or less large structure, quality comes before everything else. They are therefore in a position to produce better luxury chocolate. Finally, specialist shops are increasingly turning to product diversification. It is therefore not uncommon to find a chocolate shop that also offers online confectionery or a macaroon delivery service thanks to online sales. Even for this kind of products, quality is always there at a craftsman’s. The ideal remains to go to a chocolate craftsman’s website to buy chocolate online and other sweet treats.
Quality above all
To find the best artisanal chocolate maker, the most important criterion is the quality of the product he offers. For a chocolate, this quality depends largely on the beans used. Indeed, depending on their country of origin, the beans give a different aroma. Artisans are used to making their chocolate from beans of various origins. By choosing a box of chocolate from a craftsman, the customer will have, for example, the possibility to choose between beans from South America, Asia or Madagascar. Some brands even offer consumers a glimpse of part of the manufacturing process by providing them with cocoa beans, powder or paste. In addition, depending on the origin of the beans, the chocolate can be characterised by a specific name. For example, grand crus are chocolates made from beans from the same variety of plant. The characteristic flavours of their terroir can be felt in this chocolate. Origin chocolates are made from a mixture of beans from the same region. And estate chocolates come from the same plantation, the equivalent of a wine estate for wine. Moreover, if the shop offers more diversified products such as confectionery, it is necessary to ensure that quality is also there.
Trust word-of-mouth
The best way to find the best artisanal chocolate maker is by word of mouth. After all, advertising is all about marketing and communication. Brands, both industrial and artisanal, advertise to promote their products without any objectivity. Advertising therefore makes people dream without giving a real insight into the quality of the product. To find the best artisanal chocolate maker, the ideal remains to ask the opinion of consumers. Internet forums are among the most popular platforms for this. Better still, don’t hesitate to ask friends and family for advice and recommendations on online artisanal chocolate and macaroon shops. Finally, word-of-mouth is also the basis for brand recognition in order to find a specialist shop selling luxury chocolate. The big names in artisanal chocolate thus ensure an unbeatable product quality. This applies to both classic dark chocolate and more original varieties such as praline chocolate. Buying macaroons online is a better solution to find the best confectionery ranges online. Some online shops also offer macaroon delivery to satisfy customers.
Go to specialized events
When it comes to chocolate, certain prejudices often have a hard skin. For example, “only dark chocolate is real chocolate”, “a high percentage of cocoa is absolutely necessary”, etc. However, appreciating good chocolate is above all a matter of gustatory pleasure. Before buying chocolate online, you should let yourself be guided by the product catalogue of your chocolate maker. And to do this, nothing better than to visit the fairs and events dedicated to chocolate. This type of event is the ideal place to compare the products of artisans, from chocolate to macaroon boxes. A good chocolate maker will know how to introduce new flavours and combinations of tastes to fully appreciate chocolate. Some dark purists may change their mind after tasting a delicious milk chocolate. Similarly, white chocolate, which does not contain any dry matter, can also be a delicious treat. In other words, to find the crème de la crème of artisan chocolatiers, down with prejudice and forward to new experiences.